Text For Home Page:

 Opener:

Does the word “bitch” automatically represent a woman? And, if so, does it automatically indicate a woman who is self-centered, unlikable, rude, and independent in an “obnoxious” way? Or, is it possible that when a woman is referred to as a “bitch” that it can be seen as a good thing? What if, instead of being harmful and degrading, what if “bitch” indicated a strong, self-confident woman and was a term of empowerment?” 

 Small action big impact:

The problem with the word bitch is that is used against women who are trying to lead and who are portraying leadership qualities that are not deemed to be feminine. We want to reclaim the word bitch for assertive, independent women. We strongly believe that the lack of female leaders is one of the most enduring forms of inequality in the 21st century

 Call to action:

We want to change the way gender stereotypes relate to power dynamics. We define the word “bitch” as any woman who is not afraid of taking charge and commanding a group, organisation or country. She will be assertive, no-bullshit and authoritative. She will not be quiet about her opinions and she will not be liked by all, but she will push boundaries and make waves.